Tuesday, November 20, 2007

NYTimes: Publishers Woo Book Groups

According to this New York Times article (11/19/07), publishers are realizing the marketing potential of book clubs.
Publishers Seek to Mine book Circles

In early June, at Book Club Expo, a gathering of reading group members and book lovers, the author Khaled Hosseini opened the first session with heartfelt thanks to the attendees.

“He said that ‘The Kite Runner’ wasn’t being read until book groups got hold of it,” recalled Ann Kent, who put together the event, which was held in San Jose, Calif. “He acknowledged their power in putting his book on the best-seller list and keeping it on the best-seller list. It was pretty profound.”

Profound or not, the message had resonance. Increasingly, authors and publishers are tipping their hats to the power of 8 or 10 or 12 women (and usually they are women) sitting around a dining room table, dissecting their particular book of the month, then spreading the word to their friends. (Link to full article.)

NOTE: Below I've listed two of the web resources mentioned in the article in case you want to check them out. When I get the chance, I'll also add them to the blog's list of book links.

AuthorBuzz is a marketing service that puts authors directly in touch with readers, reading groups, booksellers and librarians allowing them to offer excerpts, phone chats or visits with reading groups, material for newsletters, info about contests and freebies, mentions of new reviews — anything and everything authors want to buzz directly to the people who buy, read and sell their books.

Sign up for any of the email book clubs and every day you'll get a 5-minute sample from a book. By the end of the week, you'll have read 2-3 chapters. If it's a book you've just gotta finish, visit the library or your favorite bookstore and pick up a copy. Have fun.

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