Some publishers are creating short YouTube videos to promote new books. The two below are for the Douglas Coupland's, The Gum Thief. They're about a minute long and very funny, if a tad bitter. You can find more videos for this title on YouTube. These two were my particular favorites.
I also liked a disturbing, controversial 7 minute video promoting The Shock Doctrine, a book about political persuasion. It was directed by Alfonso Cuaron who also directed the excellent 2006 film Children of Men. It's a very provocative video, but very graphic. View at your own discretion.
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